Hey boys and gals!
How’s the long festive holidays? I hope all those celebrating and those enjoying the long holiday break had an amazing and wonderful time catching up with family and friends..
This article, I’ll like to bring up some of the product photography work that Ardent did towards the end of last year. Its for Krespy Kreme and the first 3 drink photos can still be seen on the menus of Krespy Kreme. The client wanted a simple shot (no fancy angles or background) for them to incorporate it into their existing designs. So you’d guess that my job is pretty much simple.. erm.. and you’d be wrong..
There are different packages for our product photography and this is usually the ‘economy package’ which most companies look for. In the basic package, the lighting is rather broad and not precise. The more expensive packages, we’ll be employ the use of light snoops to control in high degree of precision to create a visual delicacy.. ever seen those advertising photos depicting watches? Lighting it is a real good challenge and takes a lot of patience and experience to pull of such a feat..
But that’s not what we are providing unfortunately this time around. Even then, lighting transparent plastic cups isn’
t as easy as it seems. The trick is to get light in such a way that it brings out the color and contrast of both the Krespy Kreme logo and the color of the drink itself. In addition to that, we have to get the light to create a light gradient from the right to the left (creating a 3d effect feel
rather than it just being flat light, which is just too amatuerish)
So I present you the actual shots taken (not the final version adopted by Krespy Kreme).
We @ Ardent are very passionate in our work, so much so that we want to be proud of the work we do. In saying that, these photos that are now being used on their menus, due to its sharpness, color and contrast, you’ll be able to see the drinks in clear definition even from a distance. In addition to that, the cool condensation on the side of the cups creates the cool and thirst quenching sensation that promotes the drink itself.
Well that’s the purpose for our photos, to help our clients market and sell their products.
The photo is what many would find in other coffee shops.. the problem I notice is to get sufficient contrast to highlight the white kreme.. i mean Cream.. The usual standard for photos of this nature, the whip cream are exposed properly but the logo of the cup and its contents are rendered too dark